Host: Marco Oliver, Client Success Director at We Build Bots
Guest: Adam Greenwood, CEO at Greenwood Campbell
Marco Oliver: Thank you for joining us on The Botcast Adam. How are you today?
Adam Greenwood: I’m great, thanks very much.
MO: Good, glad to hear it. We always like to kick off The Botcast with a short intro into the background of our guests, so could you give us a quick insight into how you became the CEO at Greenwood Campbell?
AG: Yes, sure. So, my friend Ian and I used to work at a software company about ten years ago. We left there and went to work for a digital agency and after about a year, we realised that we could do this ourselves so we left and set up on our own.
We were in a really lucky position that the two of us had a lot of expertise around this particular piece of software – it’s like an old content management system – that nobody else really could touch anymore, and it had some great customers. So, from Ian’s spare bedroom we were working with clients like Skoda, British Museum, Dixons, Visit Scotland, and everything was amazing.
For the first couple of years there were three of us working with big clients, no real hassle at all, didn’t have to market ourselves. But over time, as this software started to go out of circulation, we kept some of those customers and migrated them on to different systems. And then became a, kind of, traditional digital agency for the next four or five years. So, digital marketing, UX strategy, design build, that kind of thing. But then about 18 months ago we decided that if we carried on just focusing purely on websites there may be a bit of a problem, and that’s where we started to look at different technologies.