From grassroots sport to the Principality Stadium, Sport Wales’ ambition is to create a nation of champions. They do this by supporting sports clubs across the country with funding, training and through other means.
Throughout 2016/17, Sport Wales’ remit was to encourage more women into sport.
For the first time ever the did this via a chatbot powered by IntelAgent. The ‘Sportsbot’ asked visitors a series of questions, determined the types of sports they may be interested in based on users answers and provides details of local clubs.
The data collected is fed back to the Welsh Government to track against Sport Wales core KPIs.